Are you failing to see the positive results you want from email marketing strategies? Would you like to utilize email marketing, but don’t know where you should begin? This is the right place for you! Here, you will find some great advice and techniques that will enable you to create emails that will be of interest to anyone.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
Do not send emails to random addresses or people who have not authorized you to do so. Most people disregard unwanted emails and often delete them unread. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Do not send any more than a single email message a week. It is likely that your customers receive many marketing and other messages each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Marketing emails should contain very few graphics. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some sort of additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.
You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Yes, email marketing has the ability to be very powerful, but only if it is used properly. Thanks to this article, you know what you need to do to make email marketing work for you. You should see results quickly if you work hard on your email marketing campaigns.