If your statistics are showing that your advertising efforts are yielding less traffic than they once did, consider adding social media marketing to your approach. Lots of businesses have reported success in using social media as a marketing tool. Here are a few tips to incorporate social media into your marketing endeavors.
Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.
Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. If your headlines lure readers in, chances are they will go wherever they are directed.
Have a plan of attack before tackling a marketing campaign involving social media. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. Like other marketing campaign, create a timeline to accomplish any goals. Do all you can to stick to the plan and your campaign can be more successful.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. Both of these things can generate traffic. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. Likewise, allow your guest blogger to do the same. You will likely get more visits to your blog and your site doing this.
Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
Combine social media and email marketing. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. Tell people to forward your emails so that you can get as many people to see your content as possible.
Now that you have some solid tips on the subject, you should be able to see the finish line. This article has hopefully helped you get started in social media marketing. This type of marketing is very cost effective, and makes a meaningful impact. So, dedicate the time to market your business and site, and do all that you can with this free opportunity.